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Use cases

Wherever people would otherwise stand in line.

Cue runs queues, time slots and waitlists for fan zones, launches, exhibitions, festivals, attractions and hospitality.

Fans at a race-weekend fan zone

01 · Use case

Fan zones and race weekends

The best experiences draw the longest lines, and fans miss the action on track while they wait.

How Cue runs it

  • Every station gets its own queue, capacity and run time, across floors.
  • Fans hold two places at once and get their cue on WhatsApp.
  • Venue screens call codes and show lap-time leaderboards.

Typical experiences

  • Racing simulators
  • Pit-stop challenges
  • Podium photos
  • Merch drops
A new car on display at a launch event

02 · Use case

Car launches and showrooms

Test drives and specialist time are limited, and guests leave when they can't tell how long they'll wait.

How Cue runs it

  • Bookable time slots and a walk-in queue for the same specialist.
  • Declarations such as licence checks before a test drive.
  • Consented leads from every guest, ready for your sales team.

Typical experiences

  • Test drives
  • Product specialists
  • Timed reveals
  • Configurator sessions
Visitors at a busy exhibition stand

03 · Use case

Exhibitions and trade-show stands

Stands have no room for a line, and visitors walk past rather than wait in a crowded aisle.

How Cue runs it

  • Visitors join from a QR code and keep walking the show.
  • Demo slots and meetings sit alongside walk-in queues.
  • Staff add walk-ups on a tablet for visitors without a phone.

Typical experiences

  • Product demos
  • Hero experiences
  • Meetings
  • Workshops
A crowd at an evening music festival

04 · Use case

Festivals and concerts

Nobody wants to miss a set to stand in line for an activation or a signing.

How Cue runs it

  • Guests join between sets and get a cue when it's their turn.
  • Pause a station with a reason if a set runs over, and guests keep their place.
  • Codes on large venue screens for areas with weak signal.

Typical experiences

  • Brand activations
  • Meet and greets
  • Signings
  • VIP areas
Guests inside an immersive attraction

05 · Use case

Attractions and pop-ups

Limited capacity means long, visible lines that put new guests off joining.

How Cue runs it

  • Live waits on the pass and on screens, rounded to honest estimates.
  • Group sizes and age or height declarations for each room or ride.
  • Ratings after every experience, by hour and by day.

Typical experiences

  • Immersive rooms
  • Rides
  • Limited-run pop-ups
  • Photo moments
A beach club with cabanas by the sea

06 · Use case

Hotels and beach clubs

Guests wait at the host stand for a table or a cabana when they could be by the pool.

How Cue runs it

  • Waitlists that message guests when their table or cabana is ready.
  • Your hotel's brand, domain and sender name on every message.
  • Arabic and English for international and local guests.

Typical experiences

  • Restaurant waitlists
  • Cabanas
  • Spa
  • Kids' clubs

Have an activation coming up? Let's give your guests their time back.