Dubai · Abu Dhabi · GCC
Queue management system for Dubai and the UAE
Cue is a virtual queue management system built in Dubai for events in the UAE and across the GCC: WhatsApp alerts, English and Arabic throughout, and a team on the ground for set-up and event days.
The region
Built for events in the UAE
Events here have their own rhythm. Crowds often arrive in the evening and at weekends, guests speak Arabic, English and many other languages, and for much of the year an outdoor line in the heat is the last place anyone wants to be. A queue management system for the region has to handle all of that without fuss.
Cue lets guests join from their phone and wait in the shade, at a café or at another experience, then calls them back when it's their turn. Your team runs each station from a tablet, and venue screens show who is being called.
Messaging
WhatsApp first
In the UAE and the wider Gulf, WhatsApp is where people read their messages. Cue sends the get-ready message and the call on WhatsApp, with SMS and email as fallbacks, under your sender name. See how WhatsApp queue notifications work.
Languages
English and Arabic, properly
Every guest-facing screen and message is available in English and Arabic. Arabic is not a translated afterthought: the pass switches to a full right-to-left layout, uses a typeface designed for Arabic and keeps Western digits for codes and times so they match the venue screens. Screens alternate between the two languages automatically.
Cue نظام لإدارة الطوابير الافتراضية في الفعاليات في دبي وأبوظبي وسائر دول الخليج. يمسح الضيوف رمز QR وينضمون إلى الطابور من هواتفهم من دون تحميل أي تطبيق، ثم يتجولون بحرية حتى تصلهم رسالة على واتساب عندما يحين دورهم. كل الشاشات والرسائل متوفرة بالعربية والإنجليزية، ويدعم فريقنا في دبي التجهيز وأيام الفعالية.
Data
Your data, hosted where you need it
You stay the data controller for your guests' details, and Digital Blue processes them on your behalf, only to run the event. Consent for queue alerts and for marketing are separate choices, and marketing consent is never pre-ticked. For events that require it, data can be hosted in the UAE, and everything is deleted on the schedule you set. Read more on our data and privacy page.
Support
A team based in Dubai
Digital Blue is based in Dubai. We work through your brief and floor plan, configure and brand the system, rehearse with your marshals and stay on site or on call during the event. Afterwards you get a report and your consented leads, then the data is deleted on your schedule.
On the day
What an event day looks like
- 1Before doorsExperiences, capacities and run times are set up in the Event Studio, with your branding and message templates in both languages.
- 2During the eventGuests scan, join and explore. Marshals call the next group from a tablet, and screens show the codes in English and Arabic.
- 3AfterwardsYou get joins, waits, no-shows and ratings by experience and hour, plus consented leads, before the data is deleted.
Where it fits
Typical event settings in the UAE
- Brand activations and pop-ups in malls and public spaces
- Fan zones around big sporting weekends
- Car launches and showroom events
- Exhibition stands at trade shows and conferences
- Festivals, concerts and seasonal events
- Attractions, immersive rooms and family entertainment
- Hotels, beach clubs and restaurants with busy waitlists
See each of these running in the live demos, or read about the virtual queue system and the QR code queue system behind them.
Do you serve events outside the UAE?
Yes. Cue runs in the browser, so it works wherever guests have a phone signal. We support events across the GCC, including Saudi Arabia, Qatar, Bahrain, Kuwait and Oman, and are happy to discuss events further afield.
Can guest data be hosted in the UAE?
Yes, on request. For events that require it, data can be hosted in the UAE. You remain the data controller and decide how long it is kept.
Is the Arabic version complete?
Yes. Every guest screen and message is available in Arabic with a right-to-left layout, and guests can switch language at any time.
Can you support us on the event day?
Yes. Our team is based in Dubai and can be on site or on call for rehearsals and event days.
Which messaging channels do you use?
WhatsApp first, with SMS and email as fallbacks. Messages go out in the language the guest chose and under your sender name.