Use case · Fan zones
Virtual queue for fan zones and race weekends
Simulators, pit-stop challenges, photo spots and food, all without rope lines. Fans scan a QR code, hold their place on their phone and get called on WhatsApp when it's their turn.
The problem
The queuing problem at a fan zone
Fan zones are built around a few headline experiences, and those draw the crowds. A simulator or a pit-stop challenge can only take a handful of people at a time, so the line grows quickly and stays long for most of the day. Fans who join it miss the rest of the zone, and many walk away when they can't see the end.
Space is the other problem. Rope lines take up floor that could hold another experience, block walkways and make the zone feel busier than it is. And when the day ends, the organiser knows how many people came through the gate, but not who queued for what or how long they waited.
How Cue runs it
How Cue runs a fan zone
Each experience gets the type of queue that suits it. In our automotive fan zone demo, that looks like this:
- Queue for continuous experiences such as the Hot Lap Simulator, the Pit Stop Challenge and the Podium Photo, each with its own capacity, run time and group size.
- Hybrid for the Product Specialist: fans book a time, and a walk-in line fills any spare places.
- Walk-up moments such as the Coin Press and the Vinyl Booth, which show whether they're open or busy without a queue.
- Menu for the kitchen on the terrace, with dishes flagged when they sell out.
Fans can hold two places at once. If both turns could land together, Cue warns them and holds the later one, so nobody has to choose between a simulator run and a podium photo.
For fans
What guests see
Fans scan a QR code at the entrance or at any experience. The pass opens in the phone's browser in English or Arabic, with no app to install. It shows live waits for every experience, a floor map with status pins, and what fits before their turn, such as a walk-up moment or something to eat.
When the station is nearly ready, a get-ready message arrives on WhatsApp, then the call itself with a four-digit code and a hold timer. Fans running late can move themselves back a few places once, instead of losing their spot.
For your team
What staff see
Each marshal runs a station from the console on a tablet. Call next fills the free places in one tap, fans are checked in by their code, and walk-ups without a phone are added on the spot. If a simulator needs a reset, the marshal pauses the station with a reason, and fans already in the line see that their place is kept.
Venue screens around the zone show the codes being called, live waits for each experience, a QR code to join and a leaderboard of the day's fastest laps.
Afterwards
What you get after the event
- Joins, waits, no-shows and ratings by experience and by hour in Insights.
- Consented leads, with marketing consent captured separately and never pre-ticked.
- A CSV export of the data you're allowed to keep, or a connection to your CRM set up for your event.
- Event data deleted on the schedule you set, with written confirmation.
Try it
See it running
Open the automotive fan zone demo on your laptop and the guest app on your phone, then call yourself from the console.
Related use cases
Want the bigger picture? Read about our QR code queue system, or browse all use cases.
Can fans queue for two experiences at once?
Yes, up to two. If both turns could land at the same time, Cue warns the fan and holds the later place, so they can do both.
What happens when a simulator needs a reset?
The marshal pauses the station with a reason. New fans can't join, fans already in the line see that their place is kept, and calling resumes when the station reopens.
Can the venue screens show lap times?
Yes. Screens can show a leaderboard of the fastest laps alongside the codes being called and the live waits.
Do fans need to register before the event?
No. Walk-ups enter a first name and a mobile number. Fans who registered in advance open the pass from their email link and are greeted by name.